ABOUT MCCULLOUGH WEB SERVICES
BetFiery has worked closely with our clients to create beautiful, easily-maintained, and custom websites since 2011.
Rachel started BetFiery after seeing how cookie-cutter website design packages were effective for completing projects, but not necessarily advancing the client's goals. While it takes more planning, preparation, time, care, and effort to customize all of our website and marketing packages, we do it because we believe it serves our clients best.
We work hard so you don't have to, guiding you through every step and providing you with the training you need to empower you to take on the website and marketing tasks that you want to.
Throughout the process, we work diligently and clearly communicate to ensure your project is completed on time and on budget.
Based in Truckee, CA, BetFiery works with clients from Lake Tahoe, Reno, the San Francisco Bay Area, and across the U.S.
Diversity, Equity, and Inclusion
We strive to ensure all employees, contractors, and clients feel valued and respected -- whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability.
Giving
We are proud to support a long list of nonprofit organizations through either donation, volunteer time, or both, as part of our commitment to Pledge 1%:
Tahoe Silicon Mountain • TahoeJS • SWEP • Truckee Day • Startup Weekend • Tahoe Prosperity Center • We Are Change Makers • New Door Ventures • Brekkie for Bosses • Mountain Area Preservation • Truckee Donner Land Trust • Friends of the Truckee • Library - Business Luminary • Girlmade • Truckee Roundhouse • FIRST Robotics Championship • Zawadisha • North Tahoe-Truckee Leadership Program • Tahoe Pitch Camp / Tahoe Pitch Showcase • Girls Who Code • Women in Tech SEO • Resilience Fund - Sierra • Truckee Trails Foundation • Sierra State Parks Foundation • NodeSchool • Truckee River Watershed Council • California Native Plant Society • Girls on the Run • Nevada National Guard Child & Youth Program • WordPress Foundation • Castle Peak 100k • Sierra Community House • Caldor Fire Evacuee Placement • Hack the Hood • North Tahoe - Truckee Homeless Services
Rachel Arst McCullough
Pronouns (she/her)
Rachel Arst McCullough holds an M.S. in Environmental Engineering from the University of Illinois and a B.S. in Agricultural and Biological Engineering from Cornell University. During her college years, she delved into programming across multiple languages and dedicated herself to running optimization algorithms on a supercomputer to complete her Master's thesis.
In 2011, Rachel embarked on her journey of empowering clients to amplify their online presence by founding BetFiery. With a penchant for cutting-edge technology, she specializes in crafting visually captivating and user-friendly websites while providing comprehensive online marketing and presence management solutions.
Rachel's dedication to staying at the forefront of her field ensures that she is constantly learning something new. Currently, Rachel is immersing herself in the world of AI, exploring its potential to benefit her clients and seamlessly integrate it into her business operations.
While she thrives in the realm of technology, Rachel also finds joy in teaching skiing at Northstar California. During winter weekends, she shares her knowledge with skiers of all ages and abilities, including children with developmental disabilities like Down syndrome or autism. In addition to her teaching role, Rachel is a contributor at Moonshine Ink, a local and independently-owned newspaper. her column, Owl Post, appears in the Think Local section. She also serves as a Brand Ambassador for Tahoe Mountain Sports, actively contributing to their blog.
Beyond her professional endeavors, Rachel leads an active lifestyle. She can be found skiing, backpacking, running, rock climbing, hiking, biking, or indulging in cold-water swimming.
Her love for her community shines through with her volunteer work to support community initiatives and local environmental causes. As a co-founder of the nonprofit organization Tahoe Silicon Mountain, Rachel has played a pivotal role in fostering entrepreneurial activity within the North Tahoe and Truckee region for over a decade. Notably, she created the Tahoe Pitch Camp and Showcase in 2017, an annual event that combines a pitch training course with a captivating Shark Tank-style pitch competition.
Get in Touch With Us Today to Elevate Your Online Presence to New Heights.